The Brand
Why this works and how it comes together.
Timing, market, macroeconomics, and demographics combined.
Song
Video game feel from the 80's. The demographic currently investing.
Video style
Humor style the demographic is comfortable with but appealing to X as well. Both 20-somethings and late 40's investing in this genre.
Meme
Exagerrated while based in truth so believable and brand consistent.
Viral Ability
Entertaining, short, comedic and confusing enough to share and like.
OnChain Summer
BASE Chain's MAJOR marketing push to onboard 1 Billion users. Wizcoin is already registered for this and it begins June 3, 2024.
Wizcoin Guy has the feel of Jack Black and Ryan Reynolds which are currently trending and have been doing well in the IRL markets around the world. The ability to directly plug into this genre and group of people creates value for those in the crypto space as well as out of the crypto space.
The marketability and capitalization of Wizcoin guy can be had outside of the crypto world via the theme song for Web 2, public appearances as the character, T-shirts in main stream stores or online, and acting scenes in commercials or films. The team has experience at the A-list level in all of these areas. Any movement in these areas is Bullish for the coin in the crypto realm because it shows the team is working and is also major marketing for bringing in capital for the coin and encouraging listing of the coin on CEX's which shuttles the normies into the market for the purchase of Wizcoin.
In the crypto realm, the trading and increase in volume and value of the token increases the Bullish sentiment in the Web 3 space as creating a MAJOR shift in Meme meta which brings along with it the news and trending and articles that follow within the crypto space.
The goal is to blend the two worlds and use the popularity and skill sets in Web 2.0 to bring attention to the Wizcoin meme, our space, and have Wizcoin be the catalyst to major mainstream adoption of the memecoin.
The reason Wizcoin can be adopted, is because it "makes sense" to the retail investor and is also easy to onboard. Wizcoin is something they're familiar with because it's in the entertainment world and to them, provides a service they're comfortable with and are not afraid of. Especially with the close ties of celebrities that are "in their living rooms" already on the television and cell phones.
Everyone in our demographic with whom this resonates is fond of the 80's and 90's. From Gary Vee to Elon Musk to Jack Black. The reason is that becoming a BILLIONAIRE was NOT on their mind at that young age when their subconscious minds were being shaped. That's not what was cool. Cartoons were what was cool. Superheroes, GI JOES, Ninja Turtles. So by creating the brand that draws and paints them INTO their actual dreams, NOW they've finally made it. THAT's why this will catch fire. The animator we have, from Marvel, is literally a Fairy godmother to these Billionaires who still secretly dream of being painted in the hero category of their youth. In turn, everyone who follows them, will follow what these influencers thinks is cool.
Marketing Position and Subconscious influence.
The positioning involved with this is what seals the deal. Wizcoin Guy is the leader. He is the one they follow. He is the one who figured out how to become the icon we've all dreamt about as children. IRL and in the cartoons, the positioning is what sets up ALL Wizcoin holders to be at the absolute peak. DOGE level but higher. Wizcoin will claw itself up to the meta because for the leaders who hear and see it, they can't "UN-see" it.
The different project releases at each stage that are finished or in production that haven't been released here, has the ability to push the floor up as we hold the floor at each stage. All you have to do is support, retweet, and build your own bags by speaking positively about whatever sincerely excites you.
Whether mainstream buys Wizcoin products in their stores or not, we have outlets and communities that can sell and popularize Wizcoin the token, while popularizing Wizcoin the brand. It's hitting every aspect from different angles. I don't know of any team who has the complete package together like this without it costing 10M to produce everything. Large projects that come from the corporate world only know how to do things that move slowly and require a huge budget. Smaller projects from the degen world either don't have the real life entreprenurial experience or are not organizing their talent pool effectively. What have at Wizcoin is a blend of both. The skillsets from consulting in the corporate world with the agility to organize and execute as entrepreneurs, but now in Web 3, while keeping Web 2 as a bonus to increase the value to all Wizcoin holders.
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